SEO report of businessgenetics.co.nz

Business Genetics | Marketing Research NZ | Strategic Marketing | ...

www.businessgenetics.co.nz/

Business Genetic founded by Ian McDougall offers research based marketing advice & strategic marketing services that gets results.

   

 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.businessgenetics.co.nz/

Character length : 27

Title
Business Genetics | Marketing Research NZ | Strategic Marketing | Strategic Research » Business Genetics
Description
Business Genetic founded by Ian McDougall offers research based marketing advice & strategic marketing services that gets results.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://businessgenetics.co.nz/robots.txt
User-agentDisallowed for the search engines
*
  • All subpages are allowed to crawl
  • /admin


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Business Genetics | Marketing Research NZ | Strategic Marketing | Strategic Research » Business Genetics

Character length : 110

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 28%

Good! The text / code ratio is between 25 and 70 percent.
Headings
H1H2H3H4H5H6
10131000
Heading structure in the source code
  • <H1> Business Genetics
  • <H2> Quite simply, your business worth more.
  • <H3> Business Genetics employs marketing strategy in a sequential process based on:
  • <H1> benefits
  • <H2> Growth and profitability.
  • <H1> Business Model
  • <H2> We take an end-to-end approach when building a strategic brand and marketing programme for our clients.
  • <H1> IAN MCDOUGALL
  • <H1> Testimonials
  • <H2> Barry Armstrong | Chartered Accountant and Company Director
  • <H2> Jean-Pierre de Raad | Chief Executive, New Zealand Institute of Economic Research
  • <H1> Testimonials
  • <H2> Michael Dunne | Executive Director, Colmar Brunton
  • <H2> Terry Stewart | Director, OneBeat Limited
  • <H1> Testimonials
  • <H2> Rachelle Hardie Neil | Former NZICA Northern Region Manager
  • <H2> Dave Blackwell | Chief Executive Officer
  • <H1> Testimonials
  • <H2> Ian Harvey | CEO and Founder, CQ Collective Intelligence
  • <H2> Graham & Sheryl Lilly | Owners, Scovan Healthcare
  • <H1> Testimonials
  • <H2> Deborah Still | Interior Designer
  • <H1> Contact
  • <H2> 
Word cloud
  • business33
  • ian29
  • testimonials15
  • marketing15
  • professional14
  • services11
  • strategy10
  • genetics9
  • research8
  • first8
  • market8
  • brand7
  • growth6
  • new6
  • value6
  • strategies6
  • mcdougall5
  • benefits5
  • leading5
  • experience5
  • previous4
  • able4
  • firms4
  • effective4
  • how4
  • process4
  • time4
  • profitability4
  • category4
  • zealand4
  • director4
  • worked4
  • understand4
  • commercial3
  • included3
  • institute3
  • into3
  • high3
  • company3
  • development3
  • work3
  • strategic3
  • unique3
  • working3
  • research-based3
  • very3
  • profile3
  • companies3
  • insights3
  • across3
  • clients3
  • executive3
  • help2
  • take2
  • five2
  • advertising2
  • better2
  • model2
  • approach2
  • former2
Keyword matrix
wordtitledescriptionsheading
business
ian
testimonials
marketing
professional
services
Two Word cloud
  • business genetics5
  • professional services4
  • our business4
  • with ian3
  • ian mcdougall3
  • testimonials contact3
Three Word cloud
  • previous testimonials more3
  • professional services category2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 4 images on this web page.

Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
10.00
Flesch Reading Ease
42.70
Coleman Liau Index
12.00
Automated Readability Index (ARI)
9.00
Dale–Chall Readability
7.30
SMOG Index
12.00
Spache Readibility
5.00
Number of letters
7355
Number of words
1389
Number of sentences
126
Average words per sentences
11
Number of syllables
2511
Syllables in words
2466
Average syllables in words
1.81
Number of words in first three syllables
319
Percentage of word / syllables
22.97
Words not in Dale-Chall easy-word list
593
Words not in Spache easy-word list
354

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.85 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
39
Number of source domains
9
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • http://www.businessgenetics.co.nz/.. /reset.css?m=1407991609
  • http://www.businessgenetics.co.nz/.. /typography.css?m=1411678976
  • http://www.businessgenetics.co.nz/.. /form.css?m=1408337489
  • http://www.businessgenetics.co.nz/.. /layout.css?m=1431039935

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.businessgenetics.co.nz/framework/thirdparty/jquery/jquery.min.js?m=1407991609
  • http://www.businessgenetics.co.nz/themes/genetics/js/jquery-ui.min.js?m=1407991609
  • http://www.businessgenetics.co.nz/themes/genetics/js/jquery.slimscroll.js?m=1408482933
  • http://www.businessgenetics.co.nz/themes/genetics/js/velocity.min.js?m=1411525151
  • http://www.businessgenetics.co.nz/themes/genetics/js/velocity.ui.js?m=1411525151
  • http://www.businessgenetics.co.nz/themes/genetics/js/waypoints.min.js?m=1411525151
  • http://www.businessgenetics.co.nz/themes/genetics/js/jquery.flexslider-min.js?m=1407994643
  • http://www.businessgenetics.co.nz/themes/genetics/js/jquery.form.min.js?m=1411439045
  • http://www.businessgenetics.co.nz/themes/genetics/js/genetics.js?m=1411599193
File size of all javascript files combined
564.89KB
Javascript minifying
You can save 27.7KB (51% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.businessgenetics.co.nz/themes/genetics/css/reset.css?m=1407991609
  • http://www.businessgenetics.co.nz/themes/genetics/css/typography.css?m=1411678976
  • http://www.businessgenetics.co.nz/themes/genetics/css/form.css?m=1408337489
  • http://www.businessgenetics.co.nz/themes/genetics/css/layout.css?m=1431039935
File size of all css files combined
27.99KB
CSS minifying
You can save 5.8KB (26% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
36.36KB
Gzip compression
Error! By using Gzip you can save 170.6KB (73% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
20
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://use.typekit.net/emb5ddq.js10 minutes
http://www.google-analytics.com/analytics.js2 hours
https://js-agent.newrelic.com/nr-1099.min.js2 hours

 Speed test – Images

File size of all images combined
242.14KB
Image optimisation
You can save 59.8KB (27% compression) by optimising the images below:

 Links

We found a total of 16 different links.
Internal links: 16

External links:

Link text (anchor) Link strength

Internal links:

Link text (anchor) Link strength
home
benefits
profile
testimonials
contact
http://www.businessgenetics.co.nz/#home
http://www.businessgenetics.co.nz/#benefits
http://www.businessgenetics.co.nz/#profile
http://www.businessgenetics.co.nz/#testimonials
http://www.businessgenetics.co.nz/#contact
More
Profile
Contact IAN MCDOUGALL
Testimonials
Contact
Back to top

 Website security

IP
112.109.69.27
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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